Mar 31

Branstad, Reynolds announce statewide public-private initiative supporting women in leadership

Governor Terry Branstad

Governor Terry Branstad

DES MOINES – As part of their Iowa economic development and workforce strategies, Governor Terry E. Branstad and Lt. Governor Kim Reynolds, in conjunction with Iowa Women Lead Change (IWLC), are launching a statewide public-private partnership called The EPIC Corporate Challenge. This effort teams state government with Iowa businesses to grow and retain women at all leadership levels.

The EPIC Corporate Challenge is being kicked off with special roll-out events on Thursday, March 31, in Des Moines at Terrace Hill, 2300 Grand Avenue, Des Moines and at the new start-up accelerator NewBoCo, 415 12th Avenue SE, Cedar Rapids, IA.

“We are proud to take the lead role in driving and supporting The EPIC Corporate Challenge. It engages Iowans from across the state to recruit, retain, and promote women in all levels of the workforce,” said Gov. Branstad. He went on to state, “Our administration is leading by example. You only have to look at the number of talented female leaders heading state agencies to understand our firm commitment on this front.”

Lt. Gov. Reynolds shared, “This the right thing to do. Women comprise nearly half of Iowa’s workforce. Iowans want women to succeed and ascend to leadership positions. We also know a diverse talent pool strengthens our economy and local communities. It’s just one piece of spurring economic development in our state. The other pieces include a positive business climate, world-class educational system, relevant workforce training, and rural development.”

Companies that have signed on as partners in The EPIC Corporate Challenge will commit to set voluntary measurable goals in at least one of the following areas:

· Actively recruit women to fill open positions at all levels of the organization, in order to increase the percentage of women in the company’s workforce, including women in non-traditional roles;

· Increase the retention rate of women at all levels of the organization;

· Increase the percentage of women among the top 10 percent of the company’s senior positions;

· Increase the number of women on the board of directors; and

· Monitor pay by gender and address such gaps.

IWLC will issue an annual report of the aggregate data for The EPIC Corporate Challenge companies. The data will be compiled, monitored, and prepared by the Iowa Department of Workforce Development. This will serve as the baseline from which Iowa will benchmark and measure progress. Also, organizations may authorize the release of their individual information so it can be used for case studies and best practice activities.

Lead Partners for The EPIC Corporate Challenge include: Governor Terry E. Branstad; Lieutenant Governor Kim Reynolds; Iowa Women Lead Change (IWLC); Iowa Economic Development Authority; and Iowa Department of Workforce Development. Partnering organizations include Drake University; and Nexus. Presenting Sponsor companies include: Delta Dental of Iowa; Hy-Vee, Inc.; and Rockwell Collins.

IWLC has convened a group of strategic resource partners committed to supporting Challenge companies with tools and resources. They include an array of organizations and individuals engaged in gender equality issues and education. IWLC is supporting each business by serving as convener and facilitator for businesses and strategic resource partners.

“Research shows that when women ascend to leadership positions in business, companies report increased profits, return on investment and equity (ROI and ROE), more equitable environments and greater company retention,” said IWLC CEO Diane Ramsey. “The EPIC Corporate Challenge and the pioneering companies that have signed on to ‘take the challenge’ are taking the first step to ensuring that Iowa companies are growing and retaining women in leadership positions.”

More information is available at www.IWLCLeads.org/EPIC.


IWLC is the state’s premier leadership organization for women, offering comprehensive leadership resources including events featuring prominent speakers, frequent networking opportunities, and other important services to advance women’s leadership in all aspects of their lives. Since 2007, IWLC – originally known as the Iowa Women’s Leadership Conference – has staged events attracting more than 14,000 women and men from across the Midwest. IWLC is an IRS 501(c)(3) charitable organization and welcomes inquiries from grant makers, individual contributors, and other funding partners who share its passion for women’s leadership.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>