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Apr 14

Fareway unveils new digital coupon system

Faraway store in Mason City, Iowa

Faraway store in Mason City, Iowa

BOONE, IOWA – Fareway Stores, Inc. recently deployed a new digital coupon system that enables manufacturer and private-label coupons from a customer’s mobile device to be redeemed automatically at checkout. The new platform from Invisipon provides shoppers an alternative to clipping paper coupons or carrying a loyalty card. Coupons are unique to each user based on their profile and redemption history.

“We want every customer to have a great shopping experience,” said Scott Beckwith, Fareway’s Chief Administrative Officer. “That is why we’ve made digital coupons so easy to use.”

Customers can view the offers available to them by downloading the Invisipon app or visiting Invisipon.com, and creating a brief user profile. At checkout, the cashier simply scans the unique barcode from the mobile app or keys in the user’s phone number and coupons will be applied to the grocery store bill instantly. The Invisipon system will allow all Fareway customers to take advantage of the estimated $800 per year in savings recognized by each household that utilizes manufacturer coupons.

“Fareway’s long-standing commitment to providing customers great value, along with everyday low prices, makes them an excellent candidate to unveil this new application,” said Bill Moffitt, Invisipon’s co-founder and Chief Executive Officer.

Customers can sign-up on the web by visiting Invisipon.com or can download the Invisipon™ mobile app from either the Apple or Google Play Stores.

Fareway Stores, Inc. is a growing Midwest grocery company operating 112 stores located in Iowa, Illinois, Minnesota, Nebraska and South Dakota. Fareway holds family values in the highest regard, demonstrating integrity, fairness and honesty in relationships with customers, employees, vendors and suppliers. Visit Fareway.com for more information.

Invisipon™ is a patent-pending digital coupon system that automatically injects manufacturer and store coupons from a consumer’s cloud-based Invisipon account directly into the retailer’s point-of-sale system during checkout without any effort on the part of the consumer. Via Invisipon’s patent-pending point-of-sale integration, every coupon in the consumer’s Invisipon account that matches a product being purchased is applied to the total in under 300 milliseconds providing the consumer with immediate savings.

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